Women’s Wear Daily Writing Samples

TikTok’s Latest Wellness Trend Is Called Sexy Water

It’s time to take a sip of TikTok‘s hottest new trend: sexy water.

In 2020, content creator Kelly Grace Mae was listening to The Skinny Confidential podcast and heard Lauryn Bosstick talk about sex-ing up her coffee. The phrase stuck and she quickly created her own version: sexy water, which can be achieved by mixing water with fun and functional ingredients — electrolyte powders, mineral tinctures, lemon, etc — likely in a cute glass with a fun straw.  

After Five Years in Development, Martha Stewart Is Launching Her Own Skin Care Line Elm Biosciences

Martha Stewart is spilling her skin care secrets. 

Stewart and medical cofounder Dr. Dhaval Bhanusali, a board-certified dermatologist, laser surgeon and biotech entrepreneur, are announcing the launch of their streamlined skin care brand Elm Biosciences. It is powered by clinically studied ingredients and backed by 350 dermatologist advisers.

A Guide to a Hangover-free New Year’s Day

Holiday hangovers are the latest concern brands are looking to address.

With New Year’s Eve festivities that often lead to sore heads the next day, a slew of brands have responded with solutions that claim to ease the morning after pain and the post-alcohol scaries with supplements, patches and more.