Emily Burns

Hello! My name is Emily Burns, and I am currently the wellness market reporter at Women’s Wear Daily and Beauty Inc, where I write about everything from the rising sober curious moment (thanks to THC beverages) to the latest self care trend taking over TikTok. My stories have been featured on The Drew Barrymore Show, The Today Show and more.

Prior to covering the wide world of wellness, I was the assistant beauty editor at ELLE Magazine, where I covered everything from runway trends to Brad Pitt’s skin care line.

I have a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. I have also freelanced for a variety of publications, including New York Magazine’s The Cut, Artnet, Brooklyn Magazine, The Everygirl, The Knot and the Savannah College of Art and Design.

When I’m not thinking about what supplements I should be taking or if I actually see a benefit from cold plunging, I’m probably reading a romance novel on my Kindle, needlepointing or snuggling with my cat Wednesday.